Magento vs. Shopify 2016 – do you wish for simplicity or freedom?
At present, Magento is the more popular of the two platforms, it is only WooCommerce that can compete with it on the American market – it has even outstripped Magento a little recently as it is simpler and cheaper (you can read more about the comparison of the two systems in this article: Magento vs. WooCommerce). However, Shopify was able to significantly increase its share lately, already holding almost one tenth of the market.
Magento vs Shopify
Regarding popularity, let us take a look at what Google searches show. Interest towards Magento started soaring in 2009 and it has brought constantly high searching numbers since 2011. On the other hand, Shopify’s curve started to more considerably increase only in 2013 and it became half as strong in terms of the searches by 2015. However, popularity by itself does not mean anything, it does not show anything about which system is for you personally.
Therefore, it is worth taking a detailed look at which solution is the more optimal choice for whom. Next, we will go through the following aspects, talking over everything thoroughly, so that by the time you finish reading this article, you will know exactly which is the perfect system for you:
- Pricing: so that you know how much it costs
- Support: where can you turn for help?
- Functions and features: with the help of which you can customize your store
- Management: so that you know if you can handle your system smoothly
- Marketing: how can you sell more efficiently and how the system can help you with that?
- Design: can you freely develop your online store according to your brand image and the feedback from customers?
Let’s get started!
Pricing
It is difficult to compare the pricing of the two systems as they operate in different schemes. Magento Community Edition (CE) is a free version that can be freely downloaded by anyone – and thanks to the open-source code it can even be further developed or modified. This latter is not the territory of the average users though, but that of the professional developers.
Getting the Enterprise Edition, which offers greater possibilities and is suitable for building a stronger online store, will cost money, as well as part of the additional extensions. However, these are typically such extensions that significantly increase functionality, thus pay off even in the short run. The market reckons Magento as the most cost-effective e-commerce system among the medium-sized and multinational commercial enterprises, even including paid extensions.
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