Digital transformation reshapes modern sales and marketing efforts

Digital transformation reshapes modern sales and marketing efforts

How many customers are undergoing a digital transformation in order to stay competitive in a marketplace that is fast becoming a tougher place to compete. One of the biggest points is that when a business decides to go all digital, it can’t be halfway, and that is particularly true for sales departments.

Most of the companies are going through some form of digital transformation, and the primary reason for that is to really enhance the overall customer experience. And have to transform the whole company and especially the sales organization.

Digital transformation enhances marketing. Sales organizations are essential in every business. They interact with customers on a daily basis, so it is important to be especially responsive to those customers. This means salespeople must know their products inside and out. So when the sales department converts to an all-digital format, they are positioned to better serve and market to their customers.

Additionally, a digital transformation means those salespeople are aware of what is going on in the marketplace and are able to make competing offers and promotions faster than ever before.

So now when the sales rep gets that lead, that lead is a very rich lead. Today you know what products they’re looking at, you know what channels they’ve been involved in [and] they know what promotions you’re looking for.

Furthermore, going all digital allows sales organizations to work with new technologies like adaptive intelligence, so salespeople don’t have to become data analysts or statisticians, he pointed out. This ability to “let the software think for them” means greater simplicity so that the customer can spend more time selling products.

One is around adaptive intelligence, rather than the sales rep having to think in their mind and really understand different price points and products and the configurations, adaptive intelligence is going to be able to give them ‘here’s what the best offer is’; here’s a recommended step’; ‘here’s recommended customers that are like theirs.

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